Facebook Analysis

Annette Frazier Photography

FACEBOOK PAGE

Photography in Southern Utah can be a challenging profession. With technology, social media, and availability of camera equipment, anyone and everyone is a photographer. I have been involved in photography since I was a freshman in high school. I have professionally been in photography for about 18 years. For many of those years I used a medium format film camera. I had a darkroom in my house, developing both my own film and photographs. Boy have things changed! I have learned that being a photographer means following the trends and staying up-to-date on equipment.

My target markets are unique in the fact that they are all individuals looking to have someone take photographs for them. Yet, they are all very different in the type of photography they are seeking. The following are a few of the images that I have taken over the course of this semester. In analyzing my social media campaign, I was excited to have come pretty close to what I anticipated.

Here is a link to my Social Media Campaign

Productive Activity
At first my post were slow to get attention, other than the bridals. Being new at having a Facebook page, I looked at my prior posts. I came to the realization that if I posted only a few images, people were more likely to become engaged. My post clicks almost tripled. The other thing I have noticed is that by tagging someone my likes increased, as well as the post reach, and engagement. I have tried to make my posts a little more personal, which I believe has helped. Rather than being static, I wanted to write something that make the post personal and meaningful to those I had photographed. It worked very well by sharing my posts on my home page. It helped to draw a lot of attention to my work. I have been photographing non-stop since I started using social media as a means of advertising.

A Work In Progress
Posting more than 3-4 photos does not work. The saying, "Do more, with less," has a lot of wisdom in it. An article in Forbes Magazine talks about this very thing. It's all about having a strategic plan. I'm learning more, and more that the more simple you keep it, the better. This is especially true when it comes to photography. You only want to showcase the best. I feel that by showcasing the best of the best, it intrigues people to investigate and see more. I have also noticed that posting during certain times during the day make a difference. Most of the posts that I posted in the morning didn't seem to get as much attention as my post after 3:00 PM.

One thing I had planned on doing was using Instagram to cross-promote my photography. I didn't do a very good job at doing this. Those images that I did post, did get a lot of comments and likes. One thing I struggle with on this one is how people post the same thing on both Instagram and Facebook. One thing that I would like to try is maybe post a different image with a slightly different caption on Instagram, and different images on Facebook. The last thing I didn't follow through with was getting testimonials. Although, I feel that I only partially failed on this one, because of the comments that I received. I was excited to see that I had comments from individuals that I photographed almost 20 years ago. I think that this speaks volumes, more so than actually asking people to write testimonials.

Besides portrait photography, I also enjoy product photography. I noticed that on these posts I didn't get the response I was looking for. As I continue to post, I will occasionally throw in one or two of my products. In hopes that I can show my versatility as a photographer. I may have to figure out a way to engage more people in these types of photographs. My goal is to continue showing my work, and progression.

OVERVIEW

NET LIKES

POSTS PUBLISHED

WHERE MY PAGE LIKES HAPPENED

POST REACH

TOTAL REACH

LIKES, COMMENTS, and SHARES

PAGE AND TABS VISITS

MY FANS, PEOPLE REACHED, AND PEOPLE ENGAGED

PEOPLE REACHED

PEOPLE ENGAGED

My overall analysis of my Facebook page was better than I expected it to be. I am amazed at the response I have received. For the past 18 years I have been a photographer by word of mouth. Referrals has been my method of advertising up until this point. Up until now I have been busy as a photographer, and mainly considered my photography as a hobby. I love being a photographer. I truly have experienced the power of advertising through social media. As I near the end of my career as a student at Dixie State University, I see the potential in my future by using social media. At this point, I don't feel like I have the time to commit to advertising on social media as much as I would like to. By analyzing my social media campaign, I have tried to incorporate my mission statement into all of my photo shoots. As I continue my career in photography, I will take into account all of the things I have learned in doing this.

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